Chambers Fine Art Beijing is pleased to announce the opening of HyperFood, an exhibition curated by Class of 2007, Experimental Art Department at the Central Academy of Fine Arts, Beijing.
The mission of the Experimental Art Department is to experiment with the marginal space of art in order to break from academic boundaries, to broaden the concept of art, and to re-interpret classical ideas. The supermarket represents the everyday aspects of social life. It is a major location for consumption. It provides all kinds of goods for everyday life, and people expect to find fresh, safe and cheap goods there.
This exhibition derives from an experimental collaboration between the Experimental Art Department of Central Academy of Fine Arts and Ito Yokado Supermarket in the Wangjing area in Beijing in 2008. With a focus on food, the students started to prepare at the end of October and presented their works at the supermarket before Christmas. The success of the exhibition also led to an interesting discussion on the relationship between art development and commercial space. The innovation of the experiment lies in the transformation of a public commercial space into an alternative space of contemporary art. On the one hand the project provided a novel shopping experience, and on the other explored the possibility of interaction between art and ordinary people.
The works exhibited at Chambers Fine Art Beijing are all from the 2008 show that took place in the supermarket. The young artists from the Class of 2007 collectively presented a report, in the form of drawing, photograph, sculpture, installation and so on. Their creations offered many new ideas on food through visual forms. We hope that through showing these creations as art in the environment of a gallery, the young artists will feel inspired again just as they were when presenting them at the supermarket.
北京前波画廊很荣幸地宣布由中央美术学院实验艺术系策划的2007级本科班华堂超市艺术实践项目《超级食品》将于2009年3月7日开幕。
实验艺术旨在探索艺术实践的边缘地带，在突破原有学术界限的同时拓展艺术概念所涵盖的范围，或对经典的概念进行重新的解释。商场超市象征着社会生活的世俗层面，它是都市人群日常消费的主要场所之一，供应各种各样的生活用品，人们期待着这里能源源不断的提供新鲜、丰富、安全、便宜的产品。
这次生动的展览来源于2008年中央美院实验艺术系与华堂商场望京店的一次艺术实践合作项目，实验艺术系策划了一个以食品为主题的特别展览，由华堂商场望京店提供展出场地和经费支持。整个活动从2008年10月末开始准备，于2008年圣诞前夜在超市当中与观众见面，展览获得了圆满的成功，同时也就艺术展览与商业空间之间的关系进行了有趣的探讨。这次艺术实践的新颖之处，在于将公共商业空间置换为了当代艺术的实验性展示空间，一方面为商场创造了非比寻常的购物新经验，另一方面也在当代艺术领域里探索了作品与普通公众进行沟通交流的可能性。
这次在前波画廊展出的作品悉数来自2008年岁末的超市展览，实验艺术系2007级本科班的年轻艺术家们将就超市展览的成果进行一次集体的汇报，作品形式涉及绘画、摄影、雕塑、装置等不同门类。展览作品针对食品的概念提出了许多新颖的见解，并通过具体的视觉形式将这些有趣的思考呈现出来。希望这些作品以纯粹艺术展览的形式在画廊中展出时，能够再一次迸射出年轻艺术家们曾经在超市实践中创造的启发与思考的火花。